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Overview
- Adding products in the right categories and with the correct information is critical for good customer experience and strong seller performance.
- Customers expect their products to be well-packaged and to arrive on time.
- The product title, image, and details must be specific to the product itself.
Product titles
- Provide information about the specific product only.
- Keep it short, but include critical information.
- 200 characters maximum, however we recommend fewer than 80 characters.
- Start with the product brand.
- Include a model number if when available.
- Use only plain text (no HTML formatting).
- Pay attention to correct capitalization
- Avoid:
- Marketing information, promotions, or any other information that is not descriptive of the product itself .
- Selecting a category for your product that does not match the product.
- HTML code
- ALL CAPS
Images
- Show only the product that is for sale, with no accessories — what the buyer will actually receive.
- Use a pure clean background
- Avoid blurry pixelated images. The product and all its features must be clearly visible.
- The product must fill at least 90% of the image area.
- The image format must be JPEG (.jpg), TIFF (.tif), or PNG (.png). JPEG is preferred.
- Use professional photographs
- Avoid:
- Showing accessories or props that are not sold with the product.
- Lifestyle pictures for the main image that show, for example, people using the product.
- A single image displaying multiple colors or views of the product.
- Colored backgrounds.
- Graphics, illustrations, or animated images are not allowed.
- Borders, watermarks, text, URLs, seller logo, or name on the images.
- Drawings or artistic representations.
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