After a customer finds your product, you need to present them with a compelling offer. Quality images and effective product details entice buyers to purchase your products.

• Clear, high-quality images
  • Consumers seek time-saving shortcuts all the time, and their attention naturally gravitates to the quickest way to gather information: images.
  • Product images not only testify to the quality of your product, but also serve as windows into your ecommerce store, creating 2 very important things:Great product details and descriptions
• Pricing and shipping
  • Does the customer have enough information they need to confidently purchase this item from you?
  • Are your products priced competitively?
  • If your products are unique, collector, or designer items, does the buyer have enough information to justify the price?
• Images
  • Product images not only testify to the quality of your product, but also serve as windows into your ecommerce store, creating 2 very important things:
    1. Transparency
    2. Trust
  • When consumers view a product page, they are looking for proof of quality and value.
  • Evaluate your image quality based on these guidelines:
    • Image matches the product description in size, color, etc.
    • Product is easily recognizable.
    • Image is a photo and not a drawing or illustrations.
    • Photo is taken at a flattering/good angle.
    • Image is focused and product with good lighting.
    • Close-up shots are not obscured by highlights or shadows.
    • Product occupies at least 90% of the image area.