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Overview

  • Adding products in the right categories and with the correct information is critical for good customer experience and strong seller performance.
  • Customers expect their products to be well-packaged and to arrive on time.
  • The product title, image, and details must be specific to the product itself.

Product titles

  • Provide information about the specific product only.
  • Keep it short, but include critical information.
  • 200 characters maximum, however we recommend fewer than 80 characters.
  • Start with the product brand.
  • Include a model number if when available.
  • Use only plain text (no HTML formatting).
  • Pay attention to correct capitalization
  • Avoid:
    • Marketing information, promotions, or any other information that is not descriptive of the product itself .
    • Selecting a category for your product that does not match the product.
    • HTML code
    • ALL CAPS

Images

  • Show only the product that is for sale, with no accessories — what the buyer will actually receive.
  • Use a pure clean background
  • Avoid blurry pixelated images. The product and all its features must be clearly visible.
  • The product must fill at least 90% of the image area.
  • The image format must be JPEG (.jpg), TIFF (.tif), or PNG (.png). JPEG is preferred.
  • Use professional photographs
  • Avoid:
    • Showing accessories or props that are not sold with the product.
    • Lifestyle pictures for the main image that show, for example, people using the product.
    • A single image displaying multiple colors or views of the product.
    • Colored backgrounds.
    • Graphics, illustrations, or animated images are not allowed.
    • Borders, watermarks, text, URLs, seller logo, or name on the images.
    • Drawings or artistic representations.

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